IGN can confirm the accuracy of a recent Facebook video, which appears to show what one of the redesigned GameStop stores could look like under the company’s GameStop Reboot plan.
A GameStop store in Pryor, Oklahoma posted a video tour of what looks like a new layout for the store. A source familiar with GameStop’s operation, who’s requested anonymity, has confirmed that the store matches the blueprint layout of the redesigns shown at GameStop’s annual conference.
IGN’s sources say there’s a test store in Oklahoma, the same state from which this video is from. A second source familiar with GameStop’s future reboot plans said that not all stores will look like the one in the video, with some stores redesigned to focus more on esports, retro games (as shown here), or a more traditional design similar to existing stores. Other features, like the wall-mounted tablet, are more universal features that corporate will implement across all stores.
For more information on GameStop’s massive third quarter losses, watch the news video below:
The new store appears to ditch the glossy, black and white aesthetic of current GameStop locations. Instead, the store now sports a more muted, gray color aesthetic with faux wood paneling. The store is also sleeker and more streamlined, with cleaner rows of games, as well as a small table for video game apparel and figures. There’s also a wall-mounted tablet in the store that customers can order from, as well as a sofa and HD TV located in the middle of the store.
Furthermore, in the back of the store is a new space filled with CRT TVs and tables, apparently used for tabletop games. This would align with GameStop’s previously stated goals of turning stores into event spaces where they could host live tournaments and live events.
In August, GameStop confirmed to IGN that it had laid off over 120 employees, including editorial members of GameStop’s print publication Game Informer. GameStop also recently confirmed during an earnings call that it could close up to 200 “underperforming” stores worldwide. GameStop announced the layoffs as part of GameStop Reboot, which includes plans to redesign stores to focus on live events, retro games, and esports.
The news follows a 14.3% sales decrease year-over-year and a net loss of over $400 million in Q2. GameStop CFO Jim Bell also predicted that this trend of loss will continue for the next several quarters until the next generation of consoles is released.
IGN has reached out to GameStop for a statement but has not received a response as of press time. IGN also contacted the Oklahoma store but were told they cannot comment on the store redesign.
Will event spaces be enough to turn GameStop’s fortunes around? How do you feel about the new design? Feel free to comment below.
Matt Kim is a reporter for IGN. You can reach him on Twitter.